Critical Reflection Link: Link To Critical Reflection Document
The social group my product represents is teenagers and how they are in a difficult stage of life where making friends isn’t as easy anymore because socializing can be awkward. For teenagers making friends can be a challenging task. You don’t want someone you just met to think you’re weird, so you must watch what you say and be mindful of how you dress, etc. Our film focuses on two random girls meeting in an elevator for the first time and deciding to go on an adventure together. That’s not something you’d do regularly. Most of our dialogue, especially in the elevator scene, plays into that awkwardness and shows that it’s okay not to know how to talk to people. At first, Riley is a little cold to Sam, and based on her facial reaction, you can see that she was only asking her what floor she was going to so she could click the button for her, common courtesy. Sam also displays awkwardness by asking Riley if she is going to the beach despite her being in a swimsuit top and having clicked the floor to the beach, which is where Sam was initially headed. There is also an awkward sappy moment when they discover the last clue that Sam brushes off. The point is that teenagers are awkward people. Our production takes note of that and uses it to help them showcase the awkwardness in everyone. Our message, in the end, tells them to take risks and do what they usually wouldn’t because you only get one life, so you might as well live it.
The face of our brand was the name. Chance Encounter is short, sweet, and straightforward. It’s catchy and easy to remember. My team and I made it extra memorable by making it a cute neon blue wiggly font that glows on a black background. It wasn’t overdramatic, but you’re automatically drawn to it when you see something glowing. We used this logo on all of our social media so that we were easy to find. We kept the bio description consistent too. An essential part of branding is having a target audience. Our target audience is people who enjoy the thrill of life and love a good adventure. These are the people who would enjoy a treasure hunt. We kept this consistent on our postcard by giving it a vintage feel similar to a treasure map and adding small images of a treasure chest and compass. We also target teenage girls or girls who struggle to make friends. Our film deals with strangers discovering friendship over time, so I felt that this could help encourage them to be bolder and more outspoken, which would help overcome their shyness and anxiety. Girl Boss Studios is an all-female-led studio, so empowering women is a massive part of our brand. The overall look of our product was very vibrant and youthful. From the fonts, we used to the color scheme of our media pages. It is meant to attract a younger audience. Which fully encompasses the audience of our film.
Making the short film engaging was the most important part of the filmmaking process. No one wants to watch a boring film. The first step in engaging with the audience is creating relatable characters. Sam, the main character, is the bubbly, outspoken one. She’s the one who starts up the small talk and invites Riley to go on the treasure hunt with her. Generally, extroverted people will relate to Sam and are more likely to favor her character because they can see themselves in her. Talking to new people and ultimately making friends is what they do. Riley, on the other hand, is the quiet, sarcastic one. She didn’t want to go on a treasure hunt but tagged along for fun. More introverted people will relate to Riley and are most likely to favor her because they can relate to not being talkative but accepting an invite from an extrovert for a moment of fun. I also engaged with the audience by being active on many platforms to inform and entertain them until the film premiered. The film took a while to premiere, so I had to find a way to keep the audience interested and keep the film relevant so that when it did premiere, it’d attract viewers. These platforms included social media pages such as Instagram, YouTube, Facebook, Twitter, and even a website. Here we posted things such as behind-the-scenes pictures, posters, and trailers. It wasn’t long before people started following us and liking our content, so I knew our film was being seen.
Our product follows a lot of the typical conventions of an adventure film. The girls pushed themselves out of their comfort zones and went on a once-in-a-lifetime treasure hunt. There were a lot of wide shots and panning shots, which showed the location and created a fast pace. Our mis-en-scene was also very important to creating that adventure aspect. We had a mix of lighting which showed that the day progressed as the journey did. The costumes were also accurate because many of the adventures occur on or at the beach, and the girls were both in beach wear until it started getting darker and colder when they wore jackets. The film challenged the typical adventure genre because there was no protagonist. The protagonist is what makes the adventure so action-packed, but because there was none, it wasn’t as exciting as a typical adventure film. There were no weapons or fighting scenes because there was no villain to fight. The soundtrack was also very lackluster adventure-wise because it lacked suspense and the edge that you need to think the characters were at some unexplored place. There was no imminent danger or risk to their lives, so the journey wasn’t much of an adventure. Our plot also had nothing to do with our genre, making the film more wholesome and lighthearted instead of nerve-wracking. The only anticipation was waiting for what was in the treasure box.
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